A Story to Remember: Quantifying the Business Impact of Simulation
5-minute read Sinothile Baloyi - December 3rd 2024 We all do it; every human society has its own storytelling tradition. Why does storytelling matter, and what place do stories have in the business of engineering? Let your work speak for itself, right? But we know that doesn’t really work. That’s why marketing departments and agencies exist, because without those storytellers, brilliant







